(DURHAM, NC April 20, 2017) Earlier this year, Cincinnati-based indie label Old Flame Records harnessed the curation capability of ReverbNation to conduct a nationwide search for a new band to join its eclectic roster. During the six-week search, more than 7,000 bands submitted music for consideration. After ReverbNation’s curation team sifted through the submissions over the past several weeks, Old Flame Records founder Rob Mason offered a record deal to the Northampton-based rock outfit LuxDeluxe.
“The kind of global reach we could achieve by teaming up with ReverbNation for this search, would’ve been virtually impossible for us or any other indie label our size to conduct on our own,” said Old Flame Records’ Founder and Owner Rob Mason. “The team at ReverbNation helped us refine our search, did the heavy lifting of getting the word out to its artists all over the world about Old Flame and then helped find the best bands for us to listen to for consideration. We’re thrilled to have signed LuxDeluxe and can’t wait to start working with them.”
Following such bands as NRBQ, JJ Cale and Tom Petty as their north star, LuxDeluxe hail from the same Connecticut River Valley that spawned Dinosaur Jr. and Pixies. They will enter the studio soon to work on new material for their Old Flame debut expected in 2018.
For more than a decade, bands all over the world have tapped into ReverbNation for tools that help them build their audiences and for access to exposure opportunities, including spots on major music festivals, radio shows and in film and television. “Working with labels like Old Flame is hugely important for us at ReverbNation,” said ReverbNation Chief Creative Officer and head of A&R, Simon Perry. “The ultimate validation for any band is to find a home on a label and we are so proud to be able to deliver an amazing band like LuxDeluxe to Old Flame Records.”
ReverbNation provides more than 4 million artists with exciting opportunities and promotional tools to help them achieve their career goals. ReverbNation’s curation-at-scale capability enables the company to identify bands among its members who are ready for high profile opportunities and empowers partners like Old Flame to discover emerging talent, while tapping into the millions of music fans who regularly visit ReverbNation.com.
ReverbNation is the global leader in empowering independent Artists to advance their careers. Since its founding in 2006, ReverbNation has remained committed to putting more than 4 million Artists First through exposure to the music industry, connection to a worldwide audience, and access to powerful promotional tools. With the company’s industry-leading talent identification capability, ReverbNation is positioned to play a pivotal role in the development of the next generation of successful Artists. For more information visit ReverbNation.com. Follow ReverbNation on Twitter @ReverbNation.